By Real estate is a very visual field, and you need to make sure your clients can imagine the lifestyle and benefits you offer. So, you’ll be using a lot of marketing collateral such as posters, flyers, catalogues, and more. All of these require a sense for design, especially posters. You need to convey everything you want your clients to know on one big page.
So, here are a few design hacks to help you make the best real estate posters possible.
Use high-quality images
You need to use high-quality pictures in your posters. Make sure you get professional photos taken of the properties in your inventory. Then, you can use them to create individual posters for your listings, or pick out the best ones for a poster advertising your agency. Also make sure you have various angles and sizes for each property in order to cover all your bases.
Have a cohesive color scheme
Make sure your agency stands out with a distinct visual identity. So, you should decide on a color scheme that is attractive and fits in with your company’s vision. Make sure this doesn’t clash with the color schemes of other similar agencies. This way, your posters will stand out, even if you put it up in a place with many other real estate posters.
Focus on your font choice
One of the most impactful elements of your poster is your font choice. This is one thing which many companies get very wrong. You’d be surprised at how much a simple font change can completely change the look of your poster. So, go for a professional font that is not too kitschy. Your font should be easy to read, and should not be over stylized. So, stay away from options like Papyrus and Comic Sans. Helvetica is an excellent option for almost every type of poster, so keep your choices similar to it for the best impact.
Use simple, persuasive language
You should use simple language to convey what’s needed in your posters. Don’t use difficult words, and keep your tone friendly. This will also help your messaging fit better with your design. If you use flowery language with technical terms, then it won’t really work with the overall look you should go for in a poster.
Work on your layout
This is one of the most important aspects when you’re designing a poster. So, take your time to get your layout right. A good layout will have a decent balance of images and text, with varying sizes for both elements, with other details thrown in as well. The best thing for you is to choose a layout from the real estate poster templates on PosterMyWall. This will let you simply fit in your elements and color scheme into a readymade, appealing design.
Add social media links
Your poster should also include links to your social media pages and your website. However, just adding your URLs will make the design look cluttered and unappealing. Instead, generate QR codes for these links so that people can scan them. This way, you can add a layer of interactivity in your design as well.
Include your contact information
Similarly, your contact information should be easily noticeable in your poster’s design. Go for a similar approach and add your links using QR codes. You can also mention your number and address at the bottom of your poster in smaller, but still legible text.
Add interactive elements
You also need to make your posters interesting and interactive. One way to do this is to add QR codes, which will make people stop and scan your information. Another classic way is to add your contact information as tear away strips at the bottom of your poster. This will also help potential customers keep your information at hand without having to come back to your poster.
Include a call to action
A call to action is a necessary element in every marketing medium, and this also holds true for posters. So, you should add in a line which encourages viewers to reach out to you for their property needs. You can also encourage them to check out your listings and make their next property decisions.
Break information into bullet points
When you have so much information to convey in limited space, you should break the information down into palatable pieces. Break text down into bullet points and use icons to represent things like social media links and contact information. This will save considerable space and also make your poster look more attractive.
To sum up, there are many design hacks for making the best possible real estate poster. You just need to make sure everything works well together and gets the message across.
