There used to be just a handful of cosmetic brands on the market, nowadays, there are hundreds, giving consumers lots of choice. You don’t have to be a millionaire or celebrity to start your own cosmetic brand, here’s how anyone can start their own business selling cosmetics and toiletries.
Think about what’s unique about your brand
Branding is one of the most important things to think about. You need to consider:
- What market you’re aiming for – will you be high-end, mid-range or affordable?
- What kind of cosmetics do you want to offer? You could focus on makeup, or expand to things like skincare, soaps or other products
- What sets your brand apart? Look at the competition and try to come up with a unique selling point
Branding can be one of the toughest parts of starting a new line, so it’s important to get it right. Thinking about these things early on ensure you have a cohesive strategy.
Look at the best way to make your products
Launching your own brand doesn’t mean you have to make your own products. Nowadays it’s easier than ever to find a cosmetic manufactory (called โรงงานผลิตเครื่องสำอางเมคอัพ in Thai) who can create the products to your specification, then pack and label them, ready to sell. Using a third party makes life much easier and means you can sell more cosmetics, you aren’t limited by how much you can make.
Think about marketing
Marketing is perhaps the most important part of this process, as you need to know you can get the products sold and in the hands of the consumer. The cosmetic industry is competitive, but it is also huge, and there will be a lot of potential clients out there who you can sell to. Put together a marketing plan and consider how you’ll reach the consumer. Social media is becoming an increasingly popular way to sell beauty products, especially the use of influencers and sponsored ads, which can allow you to reach a huge number of people easily.
Anyone can now start their own cosmetics line, no matter what their experience level or what kind of job they’ve done in the past. Many people who start their own cosmetics line have a big social media following already and use this as the start of their brand, but even if you don’t have much experience, you can find a manufacturer and start your own line. All you need is an idea.