With the increase in number of brands available in the market, consumer expectations have become higher than before. Presently, customers have been demanding personalized and relevant communications made available in real-time. It should also be made accessible through the channel of their respective choice.
However, for highly regulated industries inclusive of insurance and financial services, the digital transformation would be presenting a wide number of challenges. It would be inclusive of complex legacy IT systems, changing regulations, operational silos and lacking the IT time along with resources. You would need the best in business customer communication management for designing, managing and delivering on-demand and high-value personalized communication.