If you are aiming to gain good backlinks by the means of guest posting services, ensure to include a link in your bio that will be redirected to your website with a target anchor text.

If you are aiming to gain the traffic back to your website, then consider where you want your traffic to be redirected. On the basis of the subject of your guest post and the type of audience you are dealing with, you might want to redirect the traffic to a custom landing page.

If you are aiming to increase the followers on your social media platforms, then conclude the posts by saying, “Follow me on (social media platform name and link).”